Nostalgie is in!
Recently it seems to me that goods related to good old times, like the picture on the side of the promotional flyer of 150 Japanese folk songs (懐かしき日本の歌・第一集), are the new trend. From personal observations I see more products being promoted recently that help to connect to a feeling in the past, when everything seemed fine, less concerns perceived or every day life was much simpler. For those curious to see more details about this example of a unique deal of 7 CDs for a total of JPY 19,000 (additionally promoted with “convenient” 10 times payment of JPY 1980) or then want to see the actual CM shown on Japanese TV, please check out this link. Interestingly the company behind is known for long distance learning: U-can. With an in place well-functioning distribution system, adding products like the one above is a great marketing strategy I can only admire.
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