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The beginnings of beer in Japan

June 5, 2014

The cows at the Moooo! Bar love beer, so we think this would be a great book for other like-minded beer-drinkers in Japan. Anyone up for writing a history of the moogarita?

News from University of Hawai‘i Press

alexanderBrewed
NEW RELEASE


Brewed in Japan: The Evolution of the Japanese Beer Industry
written by Jeffrey W. Alexander

2014 | 296 pages | illustrations
Paper | ISBN 978-0-8248-3953-6 | $30.00
Published in association with the University of British Columbia Press
For sale only in the U.S. and its dependencies

“The story Alexander tells is a fresh one, intersecting with important themes in Japan’s modern history (from the process of ‘borrowing’ from the West to the growth of the consumer economy) but novel and revealing at every turn. Brewed in Japan is a striking new addition to the field and engages with many of the most widely debated issues in Japanese economic and social history.” —William Tsutsui, author of Banking Policy in Japan: American Efforts at Reform during the Occupation

Featuring nearly 300 pages of text, dozens of photographs and period advertisements, and a vast bibliography, Brewed in Japan is both a close…

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